Brand, Brand Value and Branding Defined in Plain English

The terms ‘Brand,’ ‘Brand Value’ and ‘Branding’ confuse a lot of people for three top reasons.

The words are used loosely.
There are tons of vague definitions tossed around too lightly.
Most of the key ‘Brand,’ ‘Brand Value’ and ‘Branding’ elements are intangible, non-verbal and therefore hard to define.

You’ve heard the saying “actions speak louder than words.” Branding is where this saying carries a lot of meaningful value and also provides you with a simple, inexpensive way for you to brand yourself. Yes, you can brand yourself through your words backed by action. Easy, huh?

Before we get to the easy part, let’s put an end to all of this tail chasing nonsense and boil these three important terms down (after all, I am only talking about you and your future here) to simple, yet powerful plain english so you can win a gold medal in these games called entrepreneurship:

Brand = your reputation, your knowledge and your experiences combined with your personality

Brand value = how well you can communicate and deliver on your promises

Branding = the process of communicating and delivering your brand essence every day

No matter how BIG or small your promises are to you or to others, you must deliver on those promises! Notice I said promises to you, because normally we are usually last on the daily ‘to do’ list. This has to stop.

Why? Because if you don’t take care of yourself; if you don’t treat yourself as a priority – you are hurting your personal integrity and your ability to fully be present and help others.

Simple, inexpensive, and easy right?! Simple in concept, yet execution is another animal to tame. Inexpensive in terms of monetary cost, but it could be expensive in terms of energy, compromise and relationships, if the promise made is too BIG or you aren’t equipped to deliver on it. Easy, well you’ll find out that it takes practice figuring out what promises you can consistently deliver on and the reasons why or why not.

What I enjoy most about the Olympics are the personal backstories: Burden of expectation … Intimidation … Bouncing back from defeat … Pressure to be the best, etc. Then you have the ads talking about potential, moments, dreams, being the best, etc. The Olympic Games serve as a great reminder that excellence requires hard work, dedication, attention to detail, lots of practice, perseverance, along with the ability and belief to push through any and all of the unexpected elements to realize these moments, and see these dreams come true. So many mental gymnastics to play and win, which is what it feels like being an entrepreneur sans the medals and world stage.

Hopefully, you realize that your brand has unlimited potential, everyone has the same amount of time and everyone has to face challenges based on their personal circumstances. How high we want to jump is up to us, but we must start taking ownership of our brand and brand value by delivering on all of our promises, no matter how BIG or small. It just takes practice.

Technological Advances To Use In Your Trade Show Booths

Today’s technological advances make it easier than ever before for marketers to connect with customers or gather leads. If you’re looking to make your life easier and reduce stress when you’re exhibiting with your trade show booths, consider adding one or more of these technology advancements to your exhibit. Advances such as event planning software, video monitors and even lead capturing systems can all help make your event run more smoothly. Here’s how to use them.
How Event Planning Software Can Help Your Business
Staying organized throughout the entire process can be difficult. There are a lot of things to think about — including how to manage your leads. Event planning software can help you stay organized and on top of leads. Look for one that will automatically send an email or a text back to your sales staff in the office whenever a new lead is added. This immediate contact can help ensure that your company is the first one to follow up with a potential customer, impressing them with your attention to detail.
Some types of event planning software will also send out an email to everyone who visited your trade show booths. This can help keep your company in the attendees’ minds, even if they don’t have an immediate need for your product or service.
Attract Attention To Your Trade Show Booths With Video Monitors
Even if you have the best sales representatives in your industry, they may not be able to contact everyone when they immediately enter your trade show booths. If your exhibit is quite crowded and your staff is busy, attendees may have to wait a few minutes before a sales representative can greet them. To help make their wait pass by more quickly, install video monitors throughout your exhibit. These monitors can highlight products or services or they can even feature testimonials from highly satisfied customers. No matter what type of information you choose to highlight with your monitors, make sure that the video is professionally produced.
Smart Phone Cameras Or Scanners Can Make Lead Capturing Easy
Lastly, make capturing leads easy with a business card scanner. If you’ve ever had to decipher someone else’s terrible handwriting, you know how difficult it can be! These scanners are inexpensive and they can instantly upload contact information and automatically add it to your email’s contact list, which can significantly cut down on the man hours required to manually type them into a contact list. If you don’t have a business card scanner, capturing leads with a smart phone camera is a good substitute. You can simply take a snapshot of their business card and instantly have all the information at your fingertips.

Smart businesses should use these technological advances right alongside their trade show booths. Whether they want to use event planning software to help ensure that hot leads get contacted in a timely manner, video monitors to help attendees pass the time or smart phone cameras and scanners to upload contact information, these are just a few of the tools that are available to exhibitors.

Why Long John Silver’s new ad campaign won’t hook many customers

“[S]omething new is happening at Long John Silver’s,” CMO Charles St. Clair told Advertising Age. The restaurant chain is introducing healthier menu items – baked instead of fried fish and shellfish dishes – and more to-go choices. “[W]e’ve been evolving our menu and communications to contemporize the brand and make it more relevant for how consumers eat today,” he added.

But you’d never guess it from the new commercials intended to announce it.

Just as the restaurant chain’s fictional namesake buried treasure, these new spots bury not only the benefits, attributes and features, but even the message itself.

Say what?

Each commercial gives what someone, for some unfathomable reason, thought was a highly salient reason for coming into Long John’s to eat fish:

“Final Frontier” – Cows are caged, but fish aren’t.
“Methane” – Beef animals fart methane.
“Marinated Pork” – Pigs “marinate” in excrement. (Link unavailable)
These rationales come from the actual commercials themselves; we’re not making them up.

The video shows cows in cages, cows’ rear ends, pigs wallowing in you-know-what, and fish swimming around. Doesn’t that just make your mouth water?

The only real sales points the spots make are one mention of “great-tasting seafood” and one mention of “fish sustainably harvested from the wildest place on earth.”

‘Sustainability’ doesn’t sell

In addition to being a buzzword in some circles, “sustainability” is a big deal at the restaurant chain, which (although it serves farmed shrimp) claims in an email that it “”sources its core fish (filets, sandwiches) from the North Pacific and only from suppliers who use certified, sustainable fisheries.”

If sustainability’s such a big deal, why do the commercials limit it to an audio throwaway? Maybe because it’s not such a big deal in the marketplace. In reporting on the results of a 2012 GfK consumer survey, we noted:

More consumers are tired of sacrificing for the sake of ecological correctness, a Green Gauge survey by GfK revealed today.

“[W]hile 93% of consumers say they have personally changed their behavior to conserve energy in their household, they’re becoming less willing to pay more for green products,” writes Advertising Age, reporting on the survey of 2,000 U.S. consumers.

The percentage of consumers who said they’d pay more for green products has shrunken significantly.

Four years ago, in 2008, 45% of consumers said they’d pay more for clothing with recycled content. Today, only 40% will.

Packaging that uses less plastic suffered a similar decline, from 52% to 47%, as did food without hormones and antibiotics (57% then, 51% now), products made with recycled paper (from 53% to 47%) and electricity from renewable sources (56% vs. 48%).

The biggest losers were biodegradable plastic packaging (58% to 49%), energy-efficient light bulbs (70% to 60%) and “autos that pollute less” (62% to 49%).
So even if the commercials managed to communicate a sustainability message, instead of deep-sixing it, they’d be tying into a trend whose time has gone.

Swimming against the current

Marketplace currents have been working against Long John Silver’s, and since the chain’s 2011 sale to Yum Brands, management has been working to change that. Sales were down 3.1 percent in 2012, and management’s working to change that, too.

After the Center for Science in the Public Interest labeled their Big Catch plate, with 333 grams of trans fat, “the worst restaurant meal in America,” they vowed to eliminate trans fat by the end of last year. They’ve also added under-600 calorie meals to their website menu.

Those are things worth communicating, especially to an aging consumer population. Too bad the new ad campaign doesn’t.

The lower fat, lower calories and even the naturally harvested fish are good bait for catching more customers. They’re certainly better lures than the fact that cows fart.


Get Customized Tumbler Cups As Business Promotional Products

To get the highest return on your investment, you must follow some marketing strategy. If you go through the correct strategy then it will become an advantage for you that led your business. But, wrong choice becomes biggest mistake ever. When it’s comes to the Promotional Products, find the best product that adds more value to your brand in market.

More Photos
View all
6 photos

There are many forms of Promotional Products, that proven very successful and powerful promotional giveaway. Customized Umbrella, Customized Tumbler Cups, Promotional Pens, Personalized Notepads, customized apparel and etc. These products are tools to boost your business in the marketplaces.

The thing that becomes useful in daily base, appreciated by customers as well. Customized Tumbler Cups are one of the promotional products that people like to receive as well as use it. A tumbler or mug is main in each office desk.

During the working in the office, sometimes unwanted laziness admit then we have to relay on our beloved tumbler cup. It sounds un-normal, but customized tumbler so not only keep your coffee or beverage, it also keeps your brand with it.

The success of your promotional products is only and only depends on the audience. The people appreciate thing that is useful for them. Otherwise, no matter how lavish your product is, if it is not appreciated by people then it will not work anymore. Thus, these customized tumbler cups become a strong marketing tool as they seem very useful for everyone.

Customization adds more value to the tumbler in term of marketing. Printing logo and company name on these tumblers will help you to enhance your market value. As when people use it to drink their coffee or any beverages, they notice your company’s name and symbol. Hence, one image created in their mind about your services. Now, when ever they will use it, they will remember your services every time. And this shows the success of your promotional product, that make your brand awareness.

You can customize it with some slogans or pictures for gifting it to your clients, business partners or loyal customers on some special occasions like birthday, anniversary or wedding.

Unlike other promotional products that may just use one and two times and then they become useless, these tumbler cups are for long-term uses. You can see these cups everywhere from home to office and from stalls to restaurants. These vital uses shows that how effectively, they can spread your brand awareness.

ThisPromoWorks is a company that offers thousands of promotional products Buffalo NY that suits your needs. They offer vital series of creative products. These products will increase visibility and build brand awareness of your business.

Marketing legal services: are your interests really at heart?

We are likely to need legal help at least once a year, yet most of us do not actively seek legal help.

This is borne out of data from a survey conducted by Leo J. Shapiro & Associates, on behalf of the American Bar
Association’s Section of Litigation, which shows that close to three quarters of American adults experience some event during a twelve-month period that may require the services of a lawyer. Over half of those who needed an attorney chose not to hire one, and close to 80% of those yet to experience legal problems gave strong indications they might go down the same route.

Why all the doom and gloom? Price is the most sticking point for most consumers. When it comes to hiring a lawyer, hourly fees of $100 up to $1000 are out of reach of most people’s budget. And then comes the trepidation of searching for a good attorney and the right service: there is a lot of uncertainty and confusion as what a lawyer will do, and how to tell the good from the bad.

For example, dealing with a severe injury or the sudden onset of a life-changing illness can invite devastation into your family’s life. Because the pain and discomfort from your disability may prevent you from returning to work, you suddenly now must find a new way to support your family and yourself. Or, let’s assume that you’ve been mishandled during the birthing process, and need a skilled birth injury attorney to sue the pants off the hospital. These cases signify why attorney practices are more expensive, at times, than the injuries you are seeking compensatory reprieve from.

A legal plan may solve these problems and change the way you think of legal services. Thanks to this arrangement, you can now talk to a lawyer whenever you have a problem, without fear this will leave you out of pocket. In fact, you don’t even need to be embroiled in a legal problem to get legal advice: just pick up the phone, call your attorney and get the necessary legal advice susceptible of resolving any potential problems –with professional legal advice and follow-up, you can prevent ninety percent of your legal questions becoming legal problems.

Basic services such as the drafting of your will, review of sample health contracts and writing letters on your behalf are handled at no cost to you. If you want further coverage to include family problems, such as a divorce or custody of children, and any legal representation in court, then you simply pay a premium and get more inclusive coverage.

Even if your plan doesn’t cover complex legal matters, it can still save you money on those sky-high attorney fees. Discounts of up to 20% are offered on hourly and flat rates. Ultimately, it’s not all down to how much you can save. Having an attorney readily available at all times gives you peace of mind, in the knowledge that there is someone you can use on retainer for advice and help on anything of legal nature.

So ask yourself who’s interests are really at the forefront of legal services before seeking expert help.

CorporateAd and CorporateVideofilm Company

We as a Production Company over the years have been known to be the best in the industry when it comes to Adfilm making, corporatevideo. We have done various presentations for many organizations and individual entities as well. We have very interesting audio visual content for organizations in various sectors of the industry. We are here to help promote your brand and your products. Our corporatevideo production company are very interesting and presentable. So we basically do CorporateFilm, Train the Trainer Films, Documentaries, Internet Videos, Presentations, Adfilm making etc.
Our production house has expertise in making extraordinary corporatefilms in India and for International clientele as well. Corporatefilms are very important for any company and it’s important for branding purposes The corporatevideos and films that we create are based on client’s requirements and values; this helps our clients expand to greater heights. Our adfilm makers in India are customized as per our client’s requirements and needs. We do animations and VFX. We also do voice over and have various companies associated with us as well. What we basically do is understand your requirement and your business needs and business processes
We identify what’s the objective of making the corporatead’s or films and what’s your audience like. We also ascertain that yourUSP and do you want the same to in incorporate into the adfilm. We have a team of experts that brainstorm different ideas and we finally develop an idea or a concept for your corporatevideo or adfilm. So once everything is put together we now act upon it. We have the best state of the art technology that is used to shoot or record audio videofilms.
We then come to the production part of it which involves film shooting and per the above process of conceptualizing. In the final part of it, we do editing of films which is the must we do VFX and animations, we also do voice overs. These are some of the basic things that we do when it comes to adfilmmaking and corporatefilms.
We follow a very simple method or a process in the market. It’s all about keeping it very plain and simple yet deliver high standards of quality. That’s our main focus quality product to be delivered. So our process involves Conceptualizing Corporate world: Here we understand your objective and we do a research of our own, we do film script writing and build a story around it.

Top Tips For Having The Best Trade Show Year Of Your Corporate Career

Ready to dominate the showroom floor like never before? If so, it’s time to plan, plan, plan your way to success. Following a few critical tips on maximizing results with your trade show booths and exhibits is often all that’s needed to yield optimal return on investment.
When you’re ready to outshine the competition at live events, consider following these 6 important tips:
Tip #1: Go back in time
It’s no secret that history is the greatest indicator of future results; use this to your advantage. Gather up your team and go over every exhibit and convention that you participated in last year as a launching point for this year’s strategy. Review the registration reports of the event as a whole, as well as the goals achieved specifically from your organization, broken down by venue. This data can act as an invaluable blueprint for which events you’ll attend this year and what your plan of attack will be.
Tip #2: Create your comprehensive marketing plan for trade show booths
Armed with all the details of your past promotional successes (as well as misfires), you’re officially ready to create a comprehensive marketing plan. Not only should this plan include a list of objectives that you’re striving to achieve, but it should also include a detailed outline of how you’ll achieve each and every item on the list.
Tip #3: Scale back your marketing plan (if needed) to suit your budget
Once you’ve created a glorious and glamorous marketing plan that includes everything you’ll need to achieve your corporate goals, it’s time to go through and determine if it everything you have listed will work with your existing budget. Achieving goals without stretching your company too thin financially is the only way to ensure that you’re ready for long-term impact with your audience.
Tip #4: Keep a steady eye on substance
Going toe to toe with the competition can prove nerve wracking for even the most polished entrepreneur. Oftentimes, in an attempt to go “bigger and better,” business owners begin to rely on gimmicky marketing tricks. Don’t be one of them. Throughout the planning process, work hard to keep yourself and your team focused on substance, rather than hype, to ensure the results you do reap with your trade show booths will be sustainable after the event has ended.
Tip #5: Get to know your target audience (again)
Good marketers pitch to an audience that they have researched and are familiar with; however, great marketers understand that getting to know their targeted demographic is truly a never-ending process. No matter what you think you know about your consumer niche, reacquaint yourself with their preferences and buying habits before every show to guarantee that your team is ready to resonate with them in the most meaningful way possible.
Tip #6: Rely on frequent pulse checks
Finally, no matter how well you feel you’re doing with your trade show booths, never get complacent; periodically gathering up your staff to go through the events you’ve already participating in year-to-date is a great way to ensure you’re keeping your exhibition strategy game day ready and relevant.

It’s 2014, and you still have no Mobile Marketing Action Plan? Change that!

If your brand hasn’t gone mobile yet, you have fallen behind the norm! According to fishbat, a company spelled with “all lowercase” letters and a leader in Long Island advertising agencies, Internet browsing via mobile apps have surpassed PC usage in January alone with 55% useage! PCs hold strong at 47%, while the remaining 8 percent comes from actual Mobile browsers. This means that 62% of the time that the Internet is being accessed within the United States, it is being done via mobile device!

On March 6, 2014, fishbat released press explaining how this is possible. They were inspired to do so by a February 28th article posted by CNN Money, entitled “Mobile apps overtake PC Internet usage in U.S.” The “smartphone adoption rate” of an increased 39% is actually leading to the PC’s largest decline in the lifespan of PC sales. Let’s face it, mobile devices are more personal, readily accessible, and (depending on phone carrier) free or cheaper than the average PC pricing.

It is now understood that an estimated 55% of adults in the United States own smartphones, while 42 percent own tablets. There is no report on who owns both. So, these numbers may actually overlap. At the same time, they equally contribute to Internet access rates. And, with “growing 4G Networks, there is no reason this trend should stop any time soon.”

Some people would rather share a toothbrush than to share a mobile device. This is an actual report by Hubspot in 2011 that at that time reported “6.8 billion people live on the planet. 5.1 billion of them own a cell phone. 4.2 own a toothbrush.” Those numbers have only grown since then!

As the ratio of mobile ownerships and usage, in comparison to PC ownership and usage, increases, Justin Maas, Vice President of Client Relations at fishbat, expects that “accessing the Internet via mobile apps is not only more convenient, but, now, due to smarter mobile designs, it is becoming easier to use,” he says. “This data shows that businesses, especially e-commerce businesses, have to optimize their websites for mobile apps. It’s extremely important for businesses to have a mobile app version. With their growing popularity, mobile apps are the best way businesses can keep people interested in their brand. If a brand does not have a mobile app, chances are, they are losing out on potential selling opportunities. If designing a mobile app is not feasible, optimization of their website for mobile browsers is the next best thing.”

If you haven’t already implemented “Mobile” into your Internet Marketing and Mobile Marketing Action Plans, you better start now. Some companies have redesigned their sites to work on all platforms and appear the same. Others have created exclusive designs only for web. Some have implemented mobile apps, while others are doing all of the above. Take a minute. Think. What will you do? How will you take your brand into the Mobile Evolution?

Federal Reserve officials comments raises more questions than answers

Charles Evans, President of the Federal Reserve Bank of Chicago made headlines on Tuesday when he spoke at an Economic luncheon in Detroit. Covering all the broad array of subjects from the housing recovery to the labor market, Evens first came out firing with information about short term interest rates.

“We started to taper our asset purchases, but we indicated that the fed funds rate would be near zero for quite some time — quite likely well into 2015. Barring any changes to our outlook, this would translate into seven years in which short-term interest rates would be at their zero lower bound. But policy likely will need to remain highly accommodative for such a time to ensure we make adequate progress toward maximum employment and price stability — the two congressionally mandated goals for U.S. monetary policy”

The asset purchases he is specifically referring to is QE3, the latest in a round of bond purchases by the Fed to stimulate growth in the economy. Whether it has helped or not remains to be seen, however last summer, Ben Bernanke who was the heading the Fed hinted at stopping the program. This immediately had had an adverse effect on the markets, as the Dow went from 15,000 mark down to the low 14,000’s. In an effort to do damage control, a couple of days later Bernanke made a statement using the now famous term ‘tapering’. This word seemed to have a pacifying effect on the stock market as it began to continue its climb up to over the 16,000 point mark.

However, as the forth quarter of 2013 came around, Bernanke felt that there was enough positive data in the economy to justify the early tapering phase. Ten billion a month would be taken off the initial per month policy of 85 Billion dollar bond purchases.

Unfortunately a consequence of this action is to see interest rates rise as a logical next step. This has caused fear in the markets, because since the 08’ crash, equities and foreign direct investment have been low risk/high reward avenues to make some money off the top. As a result of the tapering and implications of rising interest rates, investors have been pulling out of equities and emerging markets.

According to a Businessweek Report. Global investors pulled $6.3 billion from developing-nation stocks in the week through Jan. 29, the biggest outflow since August 2011, according to Barclays Plc, citing data from EPFR Global. The MSCI Emerging Markets Index declined 0.8 percent to 919.48 and has fallen 8.3 percent this year.

As a result, January has been anything but good, the Dow has seen around a 1,200 point drop, with fears of contagion rippling through the markets. So it stands to reason that based on past behavior the Fed would try to make a publicized statement in order to put investors at ease. Which is perfectly understandable, however it just raises some questions of the actual credibility of the statement itself. Some questions being.

What credibility does Mr. Evans have to his word now? Did anyone see a pinky swear? No, well then if the assumption is he is saying that just so the markets can hear it, then what are the negative repercussions if the Fed does in fact have to raise interest rates before 2016?

If this trying to deflect the eventual rise of interest rates, what is the importance of rising rates in relation to the stability in the markets? Would keeping them so low have an equally detrimental effect? And finally, Why wouldn’t the newly appointed Fed chairman Janet Yellen not use this opportunity to come out and make this statement? Wouldn’t such a statement in the face of crisis assert her new position as the head of the Federal Reserve.

Team USA is no stranger to social media and content marketing

The 2014 Winter Olympics from Sochi, Russia begin this week. While everyone is talking about the sporting events and medals to be won, we are here to let you know Team USA is no stranger to social media and content marketing.

We have sought out a few team members you just might know.

Shaun White
Julia Mancusco
Olympic teammates Marissa Castelli and Simon Shnapir

You can find each of these amazing athletes use their own style of connecting with their fans. However they all have two things in common, they use Facebook and Twitter to keep their fans up to date.

Let’s look at each member…

Shaun White
Carlsbad / US Ski and Snowboard

Use of social media:

Twitter: Shaun White
Facebook: Shaun White Page
Instagram: Shaun
Website: Shaun

Breaking News:
Feb. 5 2014

USA Olympic Team Member Shaun White announced today on his Facebook page, “After much deliberation with my team, I have made the decision to focus solely on trying to bring home the third straight gold medal in halfpipe for Team USA. I know my fans will have my back on this difficult decision. Thanks for the continued support.”

Julia Mancusco
Squaw Valley, California / US Ski and Snowboard

Use of social media:

Website: Julia
Twitter: Julia’s twiiter page
Facebook: Julis Mancuso USA

Julia stated her reason why she started her Facebook page, “I created this page to keep in touch with all my loving fans!” She even posts an email address: [email protected] .

Marissa Castelli and Simon Shnapir
Teammates / Figureskating

Use of social media:


Their Facebook page was started 01/13/2014 with over 1,220 likes to date.

Twitter: Castellishnapir
Website: Castelli-Shnapir

Marissa and Simon are quoted saying, “We successfully defended our US national title on January 11, 2014, in front of an amazingly supportive hometown audience in Boston, Massachusetts, and were nominated the next day to the 2014 U.S. Olympic team going to Sochi, Russia.” on their website.

You can follow the USA Olympic Team on their Facebook Page , or Team US Website where you can find all your favorite athletes information.

Enjoy this article? Receive e-mail alerts when new articles are available. Just click on the ‘Subscribe’ button above.