The Benefits of Advertising Outdoors

There are many ways to market one’s product or service. One of the most powerful forms of advertising is advertising outdoors. In the UK, this is a booming market and because of this, outdoor advertising space can be hard to come by at times. However, once the space has been secured, any business will begin to see the benefits of this form of advertising.

Captive Market

With all of the cars on the road, the people who are driving those cars have no choice but to look out their windscreen at their surrounds. Part of those surroundings are the marketing campaigns utilising advertising outdoors. With the popularity of holiday ventures to rural areas as well as camper trailers, not to mention urban driving becoming more and more common, there are avenues for any marketing campaign that will get seen by thousands or hundreds of thousands of people a day. The advertisements outdoors make big statements and cannot be ignored, unlike other advertising mediums, such as a reader skipping advertising pages in a magazine.

Repetitive Exposure

On top of guaranteed views of an advertising campaign, there is a high level of repetitive exposure to the same advertisements. The typical commuter drives the same route five days a week so that means that any given outdoor advertisement will be viewed by that driver repeatedly during the week. Repetition in advertising is difficult to obtain in most mediums but while advertising outdoors, it is one of the most cited reasons for choosing this medium for advertising.

Gets to the Customer at the Right Time

With any marketing campaign, timing is everything. A bold advertisement is lost if there is a large amount of time, from the advertising impression, to the decision to make a purchase. Outdoor advertising minimises that time, sometimes dramatically. Advertising a product utilising an outdoor ad in front of the store where that product is sold is the most striking example of this. However, even having a product featured on the expressway will still leave an favourable advertising impression when a person stops at their local market before heading home after a long day at work.

Outdoor Advertising is Cost Effective

When looking at the cost per viewer, no other advertising medium is so cost effective. While an advertisement in a magazine may be a bit more targeted toward an audience, the cost per impression is dramatically higher than a high-quality and dynamic advertisement placed outside. Getting repeat exposure for the same product requires even more outlay of capital from a company’s marketing budget, yet with outdoor advertising campaigns, the same commuter will see the advertisement for weeks before beginning to truly ignore it.

The initial cost for an outdoor advertising campaign is fairly low as well, depending on the location and size of the advertisement. As with other marketing outlets, size and the variety of colours affects cost. However, compared to most other marketing mediums, the initial cost is most often lower and the monthly cost after the first month is more of a rental agreement and maintenance fee agreement, rather than a reoccurring fixed cost.

The New Trend in Outdoor Billboard Advertising

With the rapid development of large  outdoor  LED signs, digital  outdoor  billboard  advertising  is fast becoming the preferred medium for cost-effective, high-impact advertising. The new technology is sweeping America and setting the trend for the 21st century.

A greater number of these LED digital-video billboards are being deployed in top ranked DMA’s with premier highway exposure. These brilliant digital displays offer effective, high impact, targeted, and flexible advertising campaigns. These digital displays are widely accepted as the new advertising medium, because of their myriad advantages such as: dynamic creative elements and interactivity, guaranteed delivery and scheduled display, multiple advertisers with no clutter, co-op revenue opportunities, instant digital changes for season, price, or promotion, rapid ability to update content, timely insertion of trailer loops with advertising content, instant digital programming with informative and entertaining content, and the ability to deliver specific messages to specific audiences in specific locations.

The flexible LED (light emitting diode) medium allows instant message uploading via the Internet, so Amber Alerts, community event messages, public service announcements can run on the sign when they are needed. Today,  outdoor   advertising  is a vital element in well-conceived marketing plans. According to the  Outdoor  Association of America, the top brands using  outdoor   advertising  are a veritable blue chip list of brands: AT&T, American Express, IBM, McDonald’s, Procter & Gamble, just to name a few.

In an era when television, radio, newspaper and magazine  advertising  are experiencing a decline in audience,  outdoor   advertising  is gaining strength. According to the  Outdoor  Association of America the interest in  outdoor  billboard  advertising  has been steady and growing, making  outdoor   advertising  the second-fastest growing medium next to the Internet.

 Outdoor   advertising  has many forms, but the most popular of all times is the billboard. The billboard, which started with hand painted boards, evolved into high definition LED billboards. As an emerging media system, LED video billboards offer a greater flexibility of use than conventional billboards could ever provide. With high brightness, high resolution LEDs, the conventional billboard has been transformed into the perfect high-tech electronic  outdoor  display medium.

Not only are electronic billboards full color and large format, but they also have many distinct advantages including displaying animation and in effect showing specialized television commercials outdoors. The electronic signs also act as a multiple message provider, where one sign can show a loop of continuous messages. As for changing a sign message, it’s as easy as clicking with a mouse button, rather than sending out a crew to pull down and replace a billboard message.

Digital Media is the  outdoor   advertising  platform of the future.

Effective Outdoor Advertising With Vinyl Wrap

In an increasingly competitive global arena, good publicity has really become the need of the hour for every business. The sole purpose behind advertising is to make a new product visible to potential customers. Today, vehicle wraps have become one of the most effective  outdoor   advertising  mediums to promote a new brand in the market. As opposed to the traditional media, a vehicle wrap advertises the product to a larger chunk of the masses at an extremely low rate.

Car Wraps can be tagged as one of the most useful marketing strategies nowadays. Using expressive fleet graphics and array of vinyl wraps is the best way to spread the word about your business and ensure that you reach your target audience quickly with a return of valuable rewards and brand equity. Customizing your vehicle with a vinyl wrap gives an outstanding look to your vehicle, arresting the eyes of many onlookers.

The vinyl, which is used in wrapping up the vehicle is self-adhesive and is made of the PVC film. There are many great advantages involved with using these vinyl wrappings on your vehicle. Vinyl wrapping adds a very appealing look to the vehicle. The graphics look really attractive when they are done on this vinyl material. The other advantage of the car wrap is that it is mobile. Wherever the car goes, it is surely to leave a long-lasting impression on the minds of the people. You can imagine a car, beautifully designed with an eye-catchy advertisement of your product; it is sure to leave an impact on the onlookers. This will provide a huge boost to your business and build up your brand identity and all at a very affordable rate.

The vinyl wraps can be very intricate in their designs but are very simple when it comes to their application and can be easily applied to the body of the vehicles. Vehicle wraps can be easily projected on all types of automobiles like cars, buses, trucks and even boats. Moreover, it will surely work wonders for you when it comes to your marketing strategy. Your vehicle will be easily noticed wherever it goes and will become an easy and excellent source of revenue generation for you.

Digital Outdoor Advertising – The New Trend in Advertising

Digital outdoor advertising is the new upcoming mode of advertising currently being used by companies to serve their clients. Gone are the days when paper billboards, pamphlets were the most sought after medium for advertising. Digital outdoor advertising provides a win – win situation for both the advertising firms and their clients. For the advertising firms it gives them the opportunity to change the copy depending upon their client priority and for their clients it gives them an opportunity to change their copy of advertisements. What’s more is that these means are environment friendly and thus help reduce wastage of paper.

The traditional forms of advertising such as pamphlets are slowly facing a decline and television advertisements, though helps the companies attain visibility, but are nevertheless very expensive proposition. Television advertisements also may not be a very effective medium either, especially when there are so many channels to surf from in today’s times, people might just rather switch channels to see some other programs rather than see a copy of advertisement. Digital outdoor advertising on the other hand reaches the masses, generally when they are having a leisure time or are in buses trying to find a way to pass their time while on their way to work, school or in general destination!. All these occasions are ideal for placing advertisements in the form of digital ads in residential buildings, big screen ads in in multiplexes, advertisements in retail market, LCD advertising screens in malls.

There are companies proficient in outdoor advertising in Mumbai and Delhi like OOH media, who are basically trying to help their clients reach their target market by ensuring that the adv copy reaches the target market when they are in dire need for enjoyment. Thus, it won’t be wrong to say that digital outdoor advertising might be one of the most eco-friendly and high return on investment means for both the advertising firms as well as the companies world over.

Creative Outdoor Advertising Ideas for Car Dealers and Real Estate Professionals

The successful business owner or manager must rethink marketing strategies during times of change. Implement new methods of reaching new markets and watch your sales figures grow.

The truth is that the business that thrives and survives is the one with a creative marketing plan designed to reach larger, untapped audiences. To reach out to newer audiences it is important that a marketing plan is well conceived and consistent.

 Outdoor   Advertising  Helps Sell Cars and Real Estate

Well, what about the people who drive or walk by your business location or a property for sale everyday? In some cases, where businesses are on main thoroughfares, there are thousands of people passing by. Are they even aware you have something to sell?  Outdoor   advertising  ideas are an effective method of tapping into this market.

A brilliant visual element — such as a brightly colored balloon — will draw the eye into the business space and tempt the passerby to engage. This causes a stronger focus on the actual product on sale, such as a car.

Over the last 25 years, the quality of balloons has improved greatly. The good news is that now, there are balloons specifically designed to weather the elements and provide  outdoor   advertising  consistently and economically. All the business owner needs is a helium tank and some ribbon or rope to get started.

Searching for Creative Real Estate Advertising Ideas?

Real Estate  advertising  is traditionally an  outdoor   advertising  market because the ‘for sale’ sign figures prominently in the campaign. Yet, in a real estate market where there’s a flood of signs a professional needs to make an extra effort for some attention. Balloons are a great way to distinguish one property from the rest on the market. For the savvy real estate professional that needs to make sure open houses are well attended, balloons with the imprint ‘open house’ can be placed outside the property and along the route leading up to it for maximum exposure.

Create an  Outdoor  Real Estate  Advertising  Campaign

In a competitive real estate market, it is important that open houses are attended and commercial properties are visited and stand out among the rest. First, make a commitment of resources to finance an  outdoor  real estate  advertising  campaign. Then, commit funds to a balloon budget to get started. Consider using latex balloons for short-term events, such as an open house for a residence or commercial property. There are a variety of sizes in latex balloon and prices are very affordable, for $10-20 for 72 balloons (or less). Larger latex balloons between 3-6′ can be purchased individually ranging from $4-20 each. Logo imprints are pretty cost effective, too, at around .15-.32 for each balloon. For larger balloons the logo imprints may cost $2-$4 each. They are well worth it.

Car Dealer Promotion – Grab the Attention of the Passerby

Polyurethane Balloons are durable, colorful, and larger than the average balloon, with 7 foot spans and bigger. A car dealer looking for effective and economic advertising balloons will select these for their promotion. These eye-catching balloons are reusable. So long as the car dealer takes care in using them in safe weather, they can last a long time. Of course these polyurethane balloons are perfect for other types of promotions and special events too, and can be imprinted with logos.

Benefits of  Outdoor   Advertising  for Car Dealer

The positive effects of  outdoor   advertising  for a car dealer are enormous. Gaining the interest of a passerby that may even pass the location each day could be a huge benefit to any car dealer looking to improve their business. The larger polyurethane balloons will help to brand the company name in a less expensive manner than traditional means such as posters, mailers, newspaper advertisements or other methods. The fact that polyurethane balloons are reusable cuts down on the cost factor tremendously, and adds a great deal of value to the purchase of this type of balloon for consistent marketing.

Smart Outdoor LED Billboards Are Changing Advertising

While customers are trying to avoid all kinds of advertising more and more, out-of-home media is blooming. It is the only medium that can not be avoided, can’t be turned off, it is on 24/7.

Let’s face it, people are spending much more time out of their home than in the past. In fact, Americans are spending twice as much time on-the-go than they did twenty years ago. For this reason  outdoor  advertisements have grown tremendously in recent years. Think about how congested our freeways are and the increased length of commutes that many Americans are committed to. Contrary to other popular media sources,  outdoor  ads can not be avoided, and they certainly can not be fast forwarded or skipped. Advancing technology is also making it easier for marketers to convey their message in an attractively effective manner.

 Outdoor   advertising  reaches people on-the-go and offers extremely targeted messaging designed to intercept consumers, wherever they go in an urban market or on suburban highways. Digital  outdoor  media can make a tremendous impact improving reach, frequency and overall awareness.

LED digital billboard formats offer high-impact, strategic positioning and market-to-market coverage with an unprecedented means of reaching today’s highly mobile consumer audience.

But that’s not all. Digital Billboards can deliver on so many levels:

– Clean eye-popping exposure 24/7

– Clutter free messages in a uniquely customized environment

– Desirable suburban coverage filling gaps left by other media

According to the  Outdoor   Advertising  Association of America,  outdoor  is still the second fastest growing media segment, being beat only by the Internet.

The industry is leaning on its new technology to amp up price and flexibility. Thanks to the new digital billboards, multiple products can be advertised on the same board, one advertiser can have different messages for no extra cost, and promotions (artwork) can be uploaded faster than ever. While it takes a couple of days to print, ship and install a vinyl ad, digital artwork can be uploaded via a mouse click in minutes, from miles and miles away.

The growth of the out-of-home segment is not only sustainable, but also is accelerating thanks to the introduction of digital billboards with television-quality ads that can be changed on the fly –all broadcast on huge, bright displays. The technology is sparking a renaissance in what has been considered a stodgy business.

Digital  outdoor  media offers unsurpassed flexibility and impact in comparison to traditional static billboards. Multiple messages can be posted, advertisers can get creative, surprising the audience with fresh, new ads as often as they like to. New technology is even available to listen to the radio frequencies of passing cars and adjust the advertising messages depending upon the implied demographics. A digital  advertising  display produces a visual appeal with innovation of video, and can have even better targeting ability than traditional  outdoor   advertising . Digital media intensifies and strengthens a successful brand campaign and continues to make improvements. With the larger-than-life, eye-catching broad appeal, LED digital billboards deliver the impact of television-type advertising.

Digital Signage – A Digital Approach To Outdoor Advertising

In cities all across America, digital billboards are springing up, bringing the benefits of instantly changeable digital graphics, images and text, to a medium where advertising contracts were traditionally sold for months or longer at a time.

As of January 2007, about 400 digital billboards populated the U.S. landscape, according to an article in The New York Times. Quoting a forecast from the  Outdoor   Advertising  Association of America, OAAA, the article reported that about 4,000 digital billboards will be in use in 10 years.

A recent example of the use of a digital billboard probably encapsulates the reason why they’re so appealing better than a 10,000-word treatise on them ever could. Digital billboard operators in Des Moines, Cedar Rapids, Dubuque and Waterloo, Iowa, teamed up Jan. 3 to deliver news from the Iowa presidential caucuses that was updated every seven to 10 minutes till the process was complete and Senator Barak Obama and former Arkansas Governor Mike Huckabee were declared the winners.

Having access to that sort of immediacy on such a scale in the  outdoor   advertising  arena was unthinkable a few short years ago. What that translates to on a commercial basis is the same digital sign can be used to advertise hundreds and hundreds of products in the same day -not the same product for months on end.

To date, the dominant display technology responsible for these digital billboards is a particularly bright, particularly responsive light emitting diode -LED. Just as TVs -whether their LCD or plasma flat panels or old-fashioned cathode ray tube televisions- make pictures based on tiny discrete picture elements called pixels, light-emitting-diode-based billboards rely on an array of LEDs to display text, graphics and video. (Video is a major application in stadiums; it’s more doubtful how useful or safe it would be if the intention was to communicate with drivers zipping down the interstate at 70 miles per hour.)

While highly effective, large LED signs are quite expensive and power-hungry. A Washington Post article last spring quoted an executive with CBS  Outdoor , one of the three largest  outdoor   advertising  companies in the world, as saying a 14-by-48-foot LED digital billboard costs about $450,000. With that sort of price tag, it’s easy to understand why the OAAA forecasts their number to grow to only 4,000 in 10 years while there are about 450,000 billboards across America. It’s also not too hard to imagine that full-on, high-quality video-, text- and graphic-based LED signage may be out of reach for literally hundreds of thousands of other  outdoor  signage applications.

However, there is an alternative. New high-gain projection screens, such as the XL-A-Vision screen from AccelerOptics in Carthage, Missouri, have the ability to reject enough ambient light -even the intense noonday sun- to make the use of video projectors a practical, affordable alternative. Depending on the type of configuration specified, this approach to  outdoor  digital signage can cost in the tens of thousands or dollars, not several hundred thousand dollars as with the LED-based approach.

Recently, the first major  outdoor  application of an XL-A-Vision screen went online in Grants Pass, Oregon, where the developer of a modern office complex installed a double-sided  outdoor  projection-based sign based on the high-gain screen. The 10.5-by-15-foot sign, which the building’s owner has dubbed “The Paragon,” offers all of the advantages one would expect of a digital sign, including the opportunity for ad sales to offset the cost of the display.

However, what really drives home the point of why this approach to  outdoor  digital signage is significant is the fact that the building’s owner, Consolidated Financial, did not have the budget to pay for an LED-based digital sign. If projection-based signage made possible by a high-gain projection screen technology had not been available, the company would have abandoned the idea of installing an  outdoor  digital signage.

While the number of digital billboards using LED-technology will climb over the next 10 years, think of how many more applications for  outdoor  digital signage will be enabled by this revolutionary, affordable approach to projection screen technology. High-gain projection screens, like those used for The Paragon, may have as big of an impact on the  outdoor   advertising  landscape -if not bigger- than LED-based approaches.

The Changing Face of Outdoor Advertising

The high street has changed dramatically over the last century but one thing remains important to traders and businesses –  outdoor   advertising  and  outdoor  digital signage is in the process of revolutionising street  advertising .

Street advertising is one of the oldest forms of advertising. Ever since traders first erected signs on their frontages to promote their stores and products,  outdoor   advertising  has been an important part of marketing and promotion.

There are obvious advantages of advertising to the general public in that your message can be seen by everybody that passes by, a far greater number than will enter a particular store. Of course, high street advertising isn’t very targeted in that very few of the views of the signage will be potential customers but the volume makes up for that.

Street advertising has gone through some dramatic changes over the last century too. Whilst there will always be a place for traditional print media, its effectiveness is no longer as great as some of the more modern methods of advertising on the street.

Neon lights were the first big change that street advertising encountered. Once neon was discovered, advertising was not only just as possible at night as it was during the day, but because of the eye-catching quality of neon, advertising with neon at night is even more effective.

But neon, whilst the friend of the street advertiser for the last 80 years, it may have finally had its day.

 Outdoor  digital signage is leading the way for the next generation of  advertising  on the street as the use of LCD and plasma screens are springing up all over the place. Bus stops, fly posters and traditional neon signage is now being replaced across the globe by  outdoor  digital signage systems.

And while famous landmarks such as the neon signs in London’s Piccadilly Circus are still around, it may only be a matter of time before they too are replaced by digital signage.

Mobile Billboard Trucks – A Primer on Mobile Outdoor Advertising

Mobile billboard trucks, commonly referred to as mobile billboards, mobile ad trucks, billboard trucks, ad trucks, or mobile media vehicles, are typically a self propelled vehicle based on a light duty commercial truck chassis, which has been fitted with a custom built, two or three sided sign frame. There are a variety of sign system designs, including tri-face and scrolling models that look like modified box trucks, and which can support multiple advertisers. However, the most common style is known as a static truck which generally features two panels, each measuring roughly 22′ wide by 9′ – 10′ high. In recent years, with the advent of grand format digital printing, the sign panels have evolved from paper posters to scrim reinforced heavy vinyl fabric, and most recently to polyethylene which is said to be easily recycled.

The Outdoor Advertising Association of America classifies mobile billboard trucks under the Transit category, which includes a variety of non-traditional out-of-home media formats. Billboard trucks have a relatively recent history, with some of the earliest mobile billboards reportedly showing up in New York City in the 1980’s. Others have attributed their origins to Texas and Southern California. During a recent conference call among mobile billboard company executives hosted and moderated by the OAAA, on which this author participated, several of the participants estimated that nationally, there are 500 or fewer mobile billboard trucks on the road in the United States.

Mobile billboards are used for a wide variety of advertising purposes. With their ability to drive virtually anywhere, they are uniquely able to target a specific locale to promote the Grand Opening of a retail store or a restaurant. Unfortunately, given the current economic climate, promoting retail store Bankruptcies and Close-out Sales increasingly seems to be a regular assignment for billboard trucks.

On a broader scale, multiple billboard trucks have frequently been used simultaneously within a market, or across multiple markets, to promote the roll-out of a new consumer product, or as was the case in late October 2008, promoting the Obama-Biden Presidential Campaign in a handful states were the polls indicated that it was a close race. There have even been a few instances, on both B to B and B to C ad campaigns, where two trucks have driven in tandem, featuring a two-part message.

Like any good advertising message, the creative element is critical to capturing the public’s attention and causing it to act on the message. With outdoor advertising in general, advertisers are encouraged to follow the adage, “a picture is worth a thousand words” and prominently feature their logo and an illustration representing the message’s theme, followed by a clear call to action and a way to contact the advertiser. Indeed, it is this last element which has steadily evolved. Years ago advertisers were basically limited to an ‘800’ number, while in recent years the creative also featured a website URL which prospects could visit at their convenience to learn more about the company and its products, prior to making a purchasing decision. Most recently, with the dynamic growth of Social Media, we have started to notice advertisers highlighting their presence on Facebook, MySpace, Twitter and other platforms.

At Guerrilla Billboards, we have been executing advertising campaigns for our clients since 1999. Ranging from the streets of New York City to sunny Southern California, our mobile billboard trucks have served a wide variety of organizations – from large Fortune 500companies to relatively small grassroots organizations such as a fan club protesting the decision by a major TV network to cancel its members’ favorite show about a vampire.

Over the past ten years, we have consistently found that successful mobile billboard advertising promotions have resulted from the following key elements:

  1. First and foremost, know who and where the target audience is. Is it a general branding campaign, or a focused promotion such as a Grand Opening? Typically the client will have solid demographic data regarding the so-called Life Pattern attributes of its customer base. For instance, several years ago we ran an employee recruiting campaign for a major biotech company in the Boston area. Given that firm’s suburban location, they directed us to operate during the AM and PM rush hours along one of the heavily traveled commuter corridors from Southern New Hampshire into Kendall Square in Cambridge, where many of their competitors have offices. In this case, the primary theme that our client’s ad was to promote its convenient suburban locale.
  2. Second, the creative must not overwhelm. The target audience generally has a very brief time to process the message. As stated earlier, let corporate logos and/or photos do most of the heavy lifting. Great examples of this strategy are exhibited by the wide variety of outdoor ads that are run by McDonald’s Corp., which feature terrific photographs of the restaurant chain’s various products and very limited text.
  3. Mobile billboard trucks are all about flexibility. If during a retail campaign one location needs additional help to pump up its sales, it is very easy to re-route the truck to spend more time in a particular trade area.
  4. Properly vet your vendor. Lowest price is not always best. Unfortunately, there are a number of mobile billboard operators who pay their drivers “under the table” in order to save money on payroll taxes and worker’s compensation insurance. Be sure that your vendors are fully insured. As an agency or a brand, you do not want to receive a call from the IRS demanding payment of back taxes.
  5. Continuing with this theme, take a hard look at the vendor’s trucks. Do they look beat-up or are they clean and well maintained? Safety is very important, and it is your brand’s image and reputation that is at stake.
  6. Proof of performance is a given. In these days of ROI metrics, the client wants to know that the truck is operating when and where it is supposed to be. While clients will frequently get feedback from customers and employees stating when and where they may have seen the truck, we provide a selection of so-called proof of performance photos, taken daily during the campaign at various spots along the route – and frequently in front of competitors’ locations. Depending on the campaign length, these may be delivered in batches during an extended campaign. We also provide our clients with the output from the internet based GPS tracking systems in our trucks, which is further backed-up by driver log books.

In conclusion, the key value proposition of a mobile billboard truck is its incredible flexibility from both a day-part and geographic perspective to target the Life Pattern attributes of a client’s desired demographic. Mobile billboards create and reinforce awareness and drive prospects to data rich media – whether print, Web 1.0, or increasingly, the Web 2.0 Social Media platforms. With the continuing fragmentation of other media, especially traditional ad supported terrestrial radio, combined with consumers’ increasing lengths of time away from home each day, a mobile billboard, if posted with suitable creative, as well as properly scheduled and routed, provides advertisers with a highly effective medium with which to reinforce the messages from other media.

Outdoor Advertising Gets Trucked

With the world so used to seeing advertising on television, in newspapers and billboards, these traditional markets have started to receive a glazed effect when targeting their customers.

Its so easy these days to turn off, flick over or tune out of the advertising that we are so used to seeing and hearing that its up to advertising providers to start thinking of some new innovative ways that clients can start engaging customers.

In Brisbane, Australia, a new venture is coming to life which will allowing advertisers to use the sides and backs of trucks to gain high impact low cost advertising. Now I’m sure you’ll have all seen those mocked up pictures of trucks with Pepsi crates stacked from the roof, or blown out from the heat of Hot N Spicy Pringles. This concept is now being brought to life.

Whether it be a full scale graphic design, or simply used as a mobile billboard, truck side advertising is a truly innovative way for consumers to view advertising. With less than 10% of the trucks on the road today having any sort of livery, those displaying adverts are viewed as a welcome, unexpected distraction.

Not only is the concept ideal for businesses that don’t already have road presence, it can also bring a campaign together by its sheer size and market penetration.

So why would a company choose to advertise on a truck? Firstly, trucks don’t have the other visual clutter of other transit advertising solutions such as buses or taxis. They also offer larger scale advertising at a more reasonable rate. In addition, advertising on trucks helps the owners keep their costs down in this age of rising fuel prices, which means that as consumers we all benefit keeping product prices lower.

The trucks used all operate in city centre and major highway locations, the most expensive places to advertise on traditional billboards or sites. By choosing truck side advertising for your next campaign, you can be sure that you will be making a smart choice.